The 2^nd Annual
Supplemental Benefit
Innovations to Drive Health Outcomes

Jennifer Callahan

Chief Operating Officer

ATRIO Health Plans

Jen Callahan is the Chief Operating Officer of ATRIO Health Plans. For the past 19 years, Jen has established herself as a trusted thought leader and helped shape the managed care industry with her innovative ideas and expertise. Jen has dedicated her career almost exclusively to managed care and is an industry leading expert in all areas of Medicare Advantage and Medicare Supplement programs.
Prior to joining ATRIO, she co-founded a field management organization, Keen Insurance Services, Inc. to create a provider-centric Medicare focused sales and distribution organization from the ground up. Prior to that, she held the position of Vice President, Medicare Product at Aetna, a CVS Health company where she oversaw the product development and implementation Aetna’s entire Medicare portfolio, contributing over $24 billion to Aetna’s revenue. Throughout her career, Jen has also held various leadership positions at Healthfirst, Inc. and Anthem, Inc. focused exclusively on Government sponsored business.
Jen received her Bachelor of Science degree from Fordham University and MBA from North Carolina State University. Jen currently resides in Waxhaw, a suburb of Charlotte, North Carolina with her husband, their three kids and fur baby, Vivi. Jen loves spending time with her family and friends and hosting them at their home.

Jenn Kerfoot

Chief Strategy & Growth Officer

DUOS

Jenn brings their deep understanding of the complexities and nuances within the Medicare Advantage & Value Based Care landscape to their work at DUOS, where they lead business development, go-to-market strategy, and marketing. By leveraging data-driven insights and market intelligence, they spearhead the development of tailored products and services that cater to the unique needs of Medicare Advantage plans and deliver unparalleled value to clients and beneficiaries alike; previous leadership roles include FarmboxRx, Excelera Health and NationsBenefits. Beyond their role at DUOS, Jenn actively contributes to the industry's progress as a thought leader leveraging expertise and advocacy for innovative healthcare practices to enhance healthcare accessibility and quality.

Jennifer MacQuarrie

Director, Supplemental Benefits

Cigna Medicare Advantage

Jennifer (Jen) MacQuarrie is a Product Strategy Director leading Cigna Healthcare’s Medicare Advantage Strategic Supplemental Solutions team. The Strategic Supplemental Solutions team has primary responsibilities for strategic vendor relationships and functions as overall lead for Medicare Advantage supplemental benefit management. This includes strategy, performance management and operationalizing regulatory impacts. Jen joined The Cigna Group in 2021 to lead Affordability strategy for MA. She supported establishment of the overall Affordability process, including vetting mechanisms and overall strategic direction. Jen joined Cigna with more than 15 years of consulting and industry experience. She was with Deloitte Consulting for over 12 years where she managed and delivered over 50 MA and Part D engagements for highly matrixed national and regional health plan clients with a focus on program management and governance, market entry, performance improvement, operational assessments, and compliance engagements. Jen holds a BA from Allegheny College and an MS in Healthcare Policy and Management from Carnegie Mellon University.

Jennifer Simms

Director, Government Products

Blue Cross and Blue Shield of Kansas City

Jason Hellinger is a Senior Product Manager for Cigna Healthcare’s Medicare Advantage Strategic Supplemental Solutions team with primary responsibility for managing our dental solution. He currently has end-to-end ownership of the relationship with Cigna Dental, which includes product development, contracting, and escalated issue resolution as well as oversight of key functions needed to support the solution like network, operations, marketing, and digital capabilities. Jason joined The Cigna Group in 2015 through the Managed Care Rotational program. Since, he has held roles in Operating Effectiveness, FDR Operations, the Government Business PMO, and Product Strategy. Outside of Cigna, Jason dedicates his time to support the work of the National LGBTQ Task Force serving as co-chair of their largest fundraiser of the year, Winter Party Festival.
Prior to joining Cigna, Jason led the digital and marketing teams for Quadra Media (publisher of Inked Magazine) and developed integrated marketing solutions to support sales teams across the country for Time Warner Cable Media. Jason holds a Bachelors in Consumer Behavior & Communication from Tulane University and received an MBA from Temple University.

Jill Selby

Founder

JVS Consulting, LLC

Jill Selby has recently concluded her 12-year tenure as Senior Vice President overseeing Product Development, Marketing, and Market Expansion at SCAN Health Plan, a Medicare Advantage Plan catering to nearly 300,000 members. Throughout her tenure, Jill played a pivotal role in driving the growth and evolution of SCAN’s Medicare Advantage products, across California, Arizona, Nevada, Texas, and New Mexico.
Her responsibilities encompassed spearheading market expansion initiatives, identifying geographic growth opportunities, and leading the innovative development and deployment of SCAN's industry leading product offerings. Additionally, Jill served as the driving force behind SCAN’s marketing strategies, overseeing traditional, digital, and social media advertising efforts, as well as sales lead generation.
With an extensive background spanning over 35 years in the healthcare sector, Jill now brings her wealth of expertise and experience to the table as a self-employed consultant. In this capacity, she is dedicated to assisting various industry partners in navigating and thriving within the dynamic landscape of current day healthcare.

Jim Knebel

Head of Growth

Kaizen Health

Jim is the Head of Growth at Kaizen Health, leading the client relationship teams and ensuring strategic alignment across sales, marketing, and client retention. As a founding member, he has been integral to the company's journey, providing a unique perspective on its product market fit.
Kaizen Health addresses the social determinants of health (SDOH) by removing transportation barriers, enabling access to healthcare, food, education, and employment. Utilizing an adaptive technology platform and a nationwide network of partners, Kaizen Health serves diverse populations in urban and rural areas. Their innovative solutions impact millions across the US through partnerships with major healthcare organizations, non-profits, municipalities, and public- school districts.

John Gorman

Founder and Chairman

Nightingale Partners

John is the Founder and Chairman of Nightingale Partners, the first venture fund to invest in early- stage companies in the social determinants of health (SDOH) ecosystem, and which structures tailored interventions with health insurers, local government, and provider organizations. His work focuses on Medicare Advantage, Medicaid, and Accountable Care Act strategy, governance, and health equity. John serves on the Board of Directors of Henry Ford Health System’s Health Alliance Plan in his birthplace of Detroit; on the Board of Edenbridge Health, a groundbreaking company in the Program of All-inclusive Care for the Elderly (PACE); and on the Board of RoundTrip, an innovative Non- Emergent Medical Transport company. He serves on the Advisory Board for NationsBenefits, the nation's leading supplemental benefits provider, and on the Medicaid Advisory Board for Icario Health, a leading member engagement and communications firm. John is the Founder and Former Chairman at Gorman Health Group (GHG). For 22 years he led the development of the industry's leading consulting practice and several entrepreneurial ventures in government health programs. John speak at two dozen industry conferences each year, and am regularly quoted in the trade press and national media. I serve on the editorial advisory boards of several industry publications. Prior to founding Gorman Health Group in 1996, I was appointed by President Clinton as the first Assistant to the Director of Health Care Financing Administration’s (HCFA, now CMS) Office of Managed Care, where I provided day-to-day management, and served as the external liaison for the Medicare and Medicaid managed care programs. During the 1993 debate on national health care reform, I was chief lobbyist on health care financing issues for the National Association of Community Health Centers, an organization of Federally-funded primary care clinics for the medically underserved. My career in Washington began as Press Secretary and Staff Director for U.S. Representative John Conyers, Jr. (D-MI), then-Chairman of the Government Operations Committee.

Julie Crawford

Senior Director, Enterprise Solutions

Modivcare

Julie Crawford is a seasoned healthcare executive with over two decades of experience in driving strategic growth and operational excellence. As the Senior Director of Strategic Solutions at Modivcare, she leverages her expertise in Clinical/Quality initiatives and Operational logistics to forge successful partnerships with healthcare providers and payors. With a proven track record of delivering exceptional results, Julie has been recognized for her leadership, innovation, and commitment to patient & Member care. Prior to joining Modivcare, Julie led the Pharmacy Sales Specialists team covering the Western half of the US with B.Braun Medical, Inc. Julie is a Florida State graduate in Food & Nutrition Science and is a Registered Dietitian.

Kaleb Holt

Director of Medicare Products

SelectHealth

Kaitlin Mayhew

Senior Director, Product Development

Curana Health Plans / Align Senior Care

Kaitlin Mayhew has more than a decade of experience in the Medicare and Medicaid space. She has held multiple roles supporting Medicare Advantage health plans including sales and implementation, regulatory management, and CMS bid development. Today, Kaitlin leads the Product Department at Curana health plans and Align Senior Care. Specializing in special needs plans, Kaitlin manages benefit strategy and design for more than 30 MAPD plans. She also oversees health plan expansion and new product development. Kaitlin lives in Richmond, Virginia with her husband, two-year-old daughter, and Australian Shepherd dog.

Kate McCown, CHC, LLIF

Vice President, Group Compliance

SelectHealth

Kate McCown is Vice President and Compliance Officer for the Ameritas and Ameritas of New York Group Dental, Vision, and Hearing Division in Lincoln, Nebraska. She began her career at Ameritas in 1999 and brings with her more than 25 years of experience in the insurance industry. She has served in a variety of capacities including business operations and underwriting. In 2012 she was appointed as Director of Health Care Reform and responsible for analysis, advocacy, strategy and implementation related to Affordable Care Act on state and Federal levels; presenting on the Affordable Care Act and implications to dental benefits across the country. In 2014, she was elected as Second Vice President of Compliance for Ameritas and in 2018, Vice President and Compliance Officer. In 2014, she was elected to Board of Directors for the National Association of Dental Plans (NADP) and served two consecutive terms until 2020. She is Certified in Healthcare Compliance (CHC) by the Healthcare Compliance Certification Association and is a LIMRA Leadership Institute Fellow.
In her community, she currently serves as a Teammates youth mentor, a steering committee member of Women in Philanthropy for the United Way of Lincoln/Lancaster County, a board member of the Members Own Credit Union in Lincoln, and a board member of the Museum of Nebraska Arts (MONA) in Kearney.

Katie Martin

Vice President, Quality

Baylor Scott & White Health

Kelly Delmore

Co-Chair, Government Relations & Public Policy,

Hooper, Lundy & Bookman, P.C.

Kelly Delmore is the Co-Chair of the Government Relations & Public Policy Department at Hooper, Lundy & Bookman, PC, the largest law firm in the country dedicated exclusively to representing health care clients. Kelly is a seasoned health care policy professional who advises clients on federal legislation, political strategy, and advocacy. Highly regarded and respected on both sides of the political aisle, Kelly’s practice primarily focuses on representing health care clients before the U.S. House, Senate, and Administration on payment, coverage, quality initiatives, and health care access. She currently works with insurers, national insurance associations, national provider associations, large health systems, disability advocates, and dialysis providers to create policy solutions and legislative opportunities. Before becoming a consultant, Kelly served in a variety of capacities in Washington DC, both on and off Capitol Hill.
She was director of Federal Government Affairs for the American Physical Therapy Association, legislative assistant to House Ways & Means Committee member Rep. Phil English (R-PA), and regulatory policy analyst for the American Osteopathic Association. Before her time in Washington, Kelly worked in hospital settings in Pittsburgh, PA, where she focused on health information technology, cancer registry, and HIPAA implementation. She holds a BS in Health Information Management and a Master of Health Administration from the University of Pittsburgh.

Kimberly Gonzalez

Population Health Specialist, Arizona Best Care Network, LLC

VBCare Network, LLC

Kimberly is a passionate public health professional with a solid foundation in immunology and microbiology. She holds an undergraduate degree from UC Merced and a master's in public health from USC. Her experience as a Graduate Research Assistant at USC's Center for Population Health has honed her skills in data analysis and interpretation of complex health data. She has worked extensively with underserved communities, volunteering with organizations like UCSF Fresno Mobile HeaL Clinic and Project Grow to address health disparities.
As the Population Health Specialist at VBCare Network and ABC Network, she focuses on improving health outcomes by reducing health disparities through targeted efforts addressing social determinants of health (SDOH). Her commitment to advancing public health and creating equitable healthcare access fuels her drive to contribute to impactful community health initiatives.

Sharon L. Fletcher

President & CEO

Birdsong Hearing Benefits

Sharon Fletcher is President of Birdsong Hearing Benefits. In addition, she serves as President to Birdsong’s subsidiaries, AudioNet America (ANA), Your Hearing Network (YHN) and Advanced Hearing Providers (AHP) and Great Lakes Provider Network (GLPN). She is a highly accomplished three-time Chief Executive Officer (CEO) with a history for being thrust into completely new businesses, quickly determining the leverage points, developing a plan to grow shareholder value, staffing the organization for success, and motivating the team to deliver the Plan. She has deep experience in the Healthcare sector but has also demonstrated the same approach and results in industries ranging from technology, to consulting, and even airlines. Sharon is focused on awakening people to the sounds of life through better hearing healthcare. She is an outstanding coach by the thousands of people she has touched.
 
With over 18-years of managed care experience, she has served as the President of Fluent Health, a technology-enabled application platform delivering cost effective value to the healthcare sector.
 
Her numerous achievements include being nominated to be a member of Women Business Leaders of the U.S. Health Care Industry Foundation and was also recognized as one of Oklahoma’s Outstanding 2018 Chief Executive Officer of the Year. Her extensive Board experience includes several United Way chapters, The American Heart Association, Tulsa’s Chamber of Commerce, and the Healthcare Advisory Board. She is also a member of The National Association of Corporate Directors.
 
She serves on JAX Chamber Board of Directors and as Vice President of Programs for JAX SHRM, including serving on the Board of JAX Society of Human Resources.
 
Fletcher holds a PhD from Northcentral University, MBA from University of Mary, MS from La Roche College, and a Bachelor of Science from Point Park University. She also obtained an Executive Leadership Program Certificate from Cornell University in Finance. She enjoys time with family, travel, and reads five books a month.

Lisa Franklin, MS

Director of Product and Marketing Strategy and Individual Medicare P&L Leader | Strategic Growth and Government Programs

CareFirst BlueCross BlueShield

Lisa Franklin is currently the Business Owner of Individual Medicare and Director of Product and Marketing Strategy focused on driving the Individual Medicare businesses to financial sustainability, leading the product lifecycle (strategy, design, management, and optimization), and development of robust marketing strategies around member retention and engagement. She drives the business to consistently assess and make improvements in the levers (cost of care, revenue, quality, and administrative costs) that ensure plans can continue to offer low premiums, supplemental benefits, and an overall great member experience. She leads the overall product vision and strategy, while continuously optimizing Individual Medicare Advantage plans (including Dual Special Needs), Medicare Supplemental, and Group Medicare Advantage plans in the Maryland, District of Columbia, and Northern Virginia areas. She manages a team that leads cross-functional discussions to meet milestones on the product roadmap driving towards short and long-term strategic goals. She also leads a team of marketing professionals focused on executing key messages through various channels (print, digital, phone, and more) for all government programs.
Lisa previously worked at Johns Hopkins Healthcare in Maryland as Product Development Manager for Medicare Advantage plans. She has over 8 years of experience leading the Medicare Advantage Bid process at multiple organizations with a passion for ensuring that data is the driving force for every element of the product lifecycle. In her spare time, she enjoys spending time with her husband and corgi, Turbo, as well as spinning and shopping.

Lori Rund

Vice President, Government Programs

Blue Cross and Blue Shield of Kansas City

Lori Rund is the Vice President of Government Programs at Blue Cross and Blue Shield of Kansas City (Blue KC). Lori is responsible for the oversight and ongoing strategic direction for Blue KC’s Government Programs line of business, including financial and operational accountability. She has been with Blue KC since November 2019. Prior to joining Blue KC, Lori worked nine years for the Henry Ford Health System health plan, HAP, as the Vice President for Product Management and Market Intelligence. She has had an extensive career with 30+ years of experience within the healthcare industry.
She is a member of the RISE Medicare Member Acquisition & Experience Advisory Board and member of the Girls on the Run Board of Greater Kansas City.
Lori earned a Bachelor of Business Administration from Loyola University, New Orleans, Louisiana

Michael Adelberg

Executive Director

National Association of Dental Plans

Michael Spicer, MBAH

Vice President, Product

CDPHP

Mike leads the Product Innovation team of portfolio managers, researchers, and analysts at CDPHP in Albany, NY. Mike’s team is always seeking out new trends and disruptions in healthcare to enhance CDPHP’s product portfolio, ranging the gamut from digital health technologies to high deductible plans paired with HSAs.
Mike is most interested in studying and utilizing consumer behavior trends in healthcare, including the choices people make, why they make those choices, and the influences required to help them make choices that are more appropriate.
Originally from Syracuse, New York, Mike relocated for his post-secondary education, including a B.S from Union College (NY) focused in Neuroscience and Quantitative Economics, as well as a Masters of Business Administration (M.B.A.) focused in Healthcare Management from Clarkson University. Mike now resides with his family and dachshunds in Latham while continuing to work on his golf game.

Mina Chang, Ph.D.

Deputy Director, Chief Analytics & Compliance Division

Ohio Department of Aging

Dr. Mina Chang brings over 25 years of distinguished leadership in health and human services across diverse governmental sectors and national markets. Currently, as the Senior Policy Advisor to the Director at the Ohio Department of Aging, she drives impactful policy changes to benefit 2.8 million older Ohioans. Previously, as the Deputy Director, she was at the forefront of transforming eldercare and healthy aging in Ohio, leading business intelligence and compliance strategies to ensure innovation and service excellence.
In her role as VP of Quality at Bethesda, a national long-term care provider, she led COVID response efforts and managed a workforce of 3,000 across 400 programs in 13 states. As Assistant Health Commissioner for NYC, she spearheaded teams to expand health insurance services for 8 million residents, successfully onboarding 85,000 new members during ACA open enrollment.
A respected industry speaker, Dr. Chang has advised influential organizations such as MACPAC, SAMHSA, and CHCS. She holds a Ph.D. in Public Policy and Management and an MPA from Ohio State University. As a Fellow of the American Healthcare Executives, Dr. Chang is dedicated to advancing excellence in public policy and healthcare leadership.

Monica Pagels

Manager, JV, Product Development

Emergient

Monica Pagels is the Manager of Product Development at Emergient. Emergient brings leading end- to-end Medicare Advantage capabilities to new markets through joint venture partnerships with health plans.  As Manager of Product Development, Monica is responsible for the annual Medicare bids, product implementation and oversees product strategy and vendor management. Monica works closely with sales, marketing, enrollment, billing, claims, and customer service to deliver best in class benefits and member experience, leading to a retention rate of over 95% across all Emergient markets.

Nicole Hungate

Product & Quality Consultant

Brightstar Health Solutions, LLC

Omar Daoud

Senior Director of Pharmacy

Community Health Plan of Washington

Omar joined Community Health Plan of Washington, CHPW, as the Director of Pharmacy in 2019 after sixteen years with Walgreens Co., where he led Specialty Pharmacy operations for the Pacific Northwest Region.
Omar has extensive experience in Specialty Pharmacy, Managed Care including government programs, and Clinical Pharmacy quality initiatives. Omar’s current role is focused on PBM relationship oversight, clinical pharmacy integration, and utilization management of medical and prescription drug benefits. Omar received his Doctorate of Pharmacy Degree from the University of Washington in 2005 and continues to reside in the beautiful Pacific Northwest.

Seiji Hayashi, MD, MPH, FAAFP

Interim Chief Medical Officer, Community Health Plan of DC, Lead Medical Director for Government Programs

CareFirst BlueCross BlueShield

Dr. Hayashi is Interim Chief Medical Officer for the Community Health Plan of DC and the Lead Medical Director for Government Programs at CareFirst BlueCross BlueShield that serves 3.5 million individuals and groups in Maryland and the Washington metropolitan area. Dr. Hayashi was a member of the National Academies of Science, Engineering, and Medicine’s committee that published the seminal report, “Transforming Health Care to Create Whole Health: Strategies to Assess, Scale, and Spread the Whole Person Approach to Health.” Dr. Hayashi is board certified family physician and is an experienced leader in primary care, quality improvement, and health policy at the local and national levels. Prior to CareFirst, he spearheaded health services integration and transformation at two area federally qualified health centers. Hayashi's national health policy experience comes from his role as Chief Medical Officer for the Bureau of Primary Health Care at the Health Resources and Services Administration. He started his career at Georgetown University and at George Washington University teaching public health and conducting health policy research.
Hayashi has received a number of awards and honors, including the Samuel U. Rodgers, MD Achievement Award from the National Association of Community Health Centers. Dr. Hayashi graduated with honors in Studio Art from Vassar College, received his M.D. with Alpha Omega Alpha distinction from the Albert Einstein College of Medicine and completed his family medicine residency training at the University of California San Francisco. He received his M.P.H. from the Harvard School of Public Health while a fellow with the Commonwealth Fund/Harvard University Fellowship

Winnie Grim

Supplemental Benefits Manager

Zing Health

Winnie Grim is a seasoned Healthcare Professional with a knack for achieving tangible results. With more than 20 years of experience in the industry, Winnie has mastered the art of driving revenue growth, optimizing operations to cut costs, and flawlessly implementing change management strategies. Winnie excels in leading diverse teams and delivering outstanding outcomes and is well-versed in healthcare, CMS, and business savvy. Her expertise spans utilization, population health, clinical operations, care management, value-based care, and analytics.

With a focus on relationship management and strategic support, Winnie is a valued leader at Zing Health, where she manages the supplemental benefits. Her collaboration with the Product and Growth teams is paving the way for a promising future for the Medicare Advantage Supplemental program at Zing Health.

Winnie currently resides in Virginia. She received her bachelor's degree in kinesiology from James Madison University and her master’s in healthcare administration from The University of Maryland.